Marketing software company HubSpot has gotten attention from media and even academics for its radical transparency.
The Cambridge, Mass. company reveals everything from cash burn rate to valuations on its Wiki page.
It turns out this is only the start of HubSpot’s push toward a modern corporate culture that’s vastly different from most companies out there.
"The way I think about culture is that modern humans have radically changed the way that they work and the way that they live. Companies need to change the way they manage and lead to match the way that modern humans actually work and live. We’re trying to re-craft culture in a way that really matches that. I think that 99% of companies are kind of stuck in the ’90s when it comes to their culture."