Have you already marked your calendar for National Employee Appreciation Day? On March 4th, companies across the United States will take time to express appreciation for their employees.
Some will buy lunch, others will throw a party, and others will hand out awards. A few might even give employees the day off, though that's rare.
But how do you know the time effort, and other resources you're putting into this are well spent?
Good Intentions, Limited Effects
Employee Appreciation Day dates back to 1995. According to NationalDayCalendar.com, Bob Nelson, a founding board member of Recognition Professional International, created the holiday with his publishing company Workman Publishing.
Over the past 20 years, other companies have embraced the unofficial holiday, paying homage to their employees on the first Friday of March. The problem presents itself when an organization limits employee appreciation to that one day.
An annual employee recognition celebration may feel like the right thing to do, especially as Employee Appreciation Day draws near; however, the annual approach alone won't to produce the results you're looking for.
Nelson himself explained the problematic nature of this approach in an interview with Business Insider:
“I'm a big advocate of using recognition on a daily basis," Nelson tells Business Insider. "By no means is Employee Appreciation Day meant to be this one day to thank people or this one day to bring in doughnuts," he explains. "But I did want to have one day where we could call attention to the topic and have conversations about its importance.”
Celebrating your employees once per year:
- Rewards everyone collectively, regardless of their individual contributions.
- Occurs too infrequently to be much of a motivational tool.
- Can come across as insincere, especially if there's minimal appreciation the rest of the year.
So what's the solution?
Make Every Day Employee Appreciation Day
Show genuine appreciation to your employees throughout the year. This doesn't mean throwing a party each day; it's about building a culture of appreciation across the entire organization.
Easier said than done? Not really.
To help you get the ball rolling, we built a list of ways to recognize employees on a regular basis, and reached out to some friends working in organizations with outstanding cultures to add their own unique examples.
1. Celebrate diverse wins, results, and contributions
Have you ever noticed the same superstars getting all of the recognition? Are rewards are tied to sales or years of service? As deserving as your top producers and senior employees may be, your other employees are contributing to the company's success, too.
While one employee may have landed a big new account, another may have reduced the company's exposure to risk, another may have recently completed an intense training program, another may have wowed a customer with a creative solution, and another may have negotiated a large discount on raw materials. Look for, and celebrate, "wins" of all kinds both publicly and privately.
2. Implement peer-to-peer recognition
Implementing peer-to-peer rewards is an effective way to ensure that your employees feel recognized and appreciated for their contributions. Instead of an annual, top-down approach, peer recognition programs empower employees to recognize and reward one another on a much more frequent basis.
Crowdsourcing recognition makes celebrating the myriad achievements and contributions of all the members of your team much easier, more organic, more genuine, and much more realistic to accomplish.
Although peer to peer recognition is one of the most effective methods to ensure employees know they're appreciated, there are many complimentary initiatives you can implement that dovetail nicely with it.
3. Host Lunch and Learns
Each of your employees has a list of unique talents. Some of those talents may still be hidden. Take the initiative, pick up lunch for the team, and organize a half-hour event.
Spring is coming soon -- perhaps someone from the team is a bicycle enthusiast in their spare time, and would be willing to teach a quick seminar on basic spring bike tune-ups.
The talent pool isn't limited to members of your team. There are other experts you could bring in to share their expertise.
If you don't have a bike expert on staff, check in with a few local bike shops, and see if any of their techs are willing to give a half-hour lesson. They'll get a great opportunity for exposure, and your team gets some expert instruction.
The bike example is one of many. Use your creativity, and solicit feedback from the team on what they'd like to learn next.
4. Offer professional development
Providing development opportunities and encouraging employees to grow within your organization is one of the most powerful ways you can show how much you appreciate their decision to work with you.
A first step toward this could be something simple, like providing a monthly allowance for education and development. Modern educational tools like Lynda and Udemy make this simple and cost effective.
Don't make the mistake of thinking that investing in your team's education is simply grooming them for their next position at another company. By supporting their professional development, you're showing the team how much you value their current skills, and the things they bring to the table. Your investment also shows your interest in seeing them grow with you over the long term.
5. Furnish great (or at least functional) equipment
It's hard to say you appreciate your team if they're using outdated, barely functional equipment, and sitting in beat up furniture built by the lowest common denominator.
You don't have to spring for the most expensive tools, but it's important to ask your employees if there's anything you can provide that would make their job easier. It could be a more ergonomic tool, a new web service, or anything, really. The important thing is to keep an open line of communication about the needs of your team.
6. Prioritize personal outreach
It takes just a few minutes of your time, and is an incredibly powerful way to help employees feel appreciated. There are a lot of great tools and techniques out there to help make this happen on a mass scale, but it's important to remember to personally thank your teammates for the work they do.
7. Provide open communication channels
Our friend Jacob Shriar shared one way that he and his team stay cohesive, and maintain a perpetual employee appreciation day at Officevibe:
“The way we appreciate employees here is through our #kudos channel in Slack. Our parent company, GSoft, has three separate teams. There's the services side, a company called Sharegate, and Officevibe. With our three separate teams, it's sometimes hard to keep track of the small wins on each team. Using Slack, we can give team members the recognition they deserve to the entire company.”
SnackNation's Emil Shour shared two great examples of what he and the SnackNation team do to make sure the team feels like every day is employee appreciation day. The first is 'Crush-It Calls,' and the second is 'Shout-outs.'
8. Crush-It Calls
“We know that a lack of appreciation is the #1 reason why Americans quit their jobs, so creating a culture where recognition and praise are abundant has been ingrained into SnackNation from day 1. On a weekly basis, we host what we call the Crush-It Call. Each Friday afternoon, the entire team huddles together and we go around the room answering 2 things:
- A coworker you want to 'crush' (i.e. praise) for something awesome they did the past week
- 1 thing you're grateful for
I love the Crush-It Call because everyone on the team a chance to see all the cool things happening in each department. As SnackNation has grown, each department has become a little more compartmentalized and we often miss all the valuable things our coworkers are accomplishing.
We actually filmed one of our recent Crush-It Calls. If you want to see what it looks like so you can replicate it at your company, check it out here.”
“As for a daily practice, we encourage people to give shout-outs to the team when it's deserved. You'll often see emails like this going out to the whole team:
Plus, having unlimited healthy snacks to fuel our team is something that makes us all feel very appreciated on a daily basis!”
Blueboard's Morgan Chaney shared three very creative and fun ways she and her team keep everyone in a suspended state of 'I love my job.' Team events, homemade lunches, and pleasant surprises.
10. Team Events
“In the spirit of eating our own dog food, each month we set aside budget (about $100/per person) to do a fun team event together in the spirit of our mission (challenge your comfort zones, indulge in your passions, or experience new things). Everyone on the team alternates picking the monthly activity, and is encouraged to pick something that's personal to them, so it's a fun way for the team member to share something they love with the rest of the group. I planned our January event, took the team out to do Block Print-making, which represented my love of drawing/being creative. Last month we took capoeira classes from a teammate who really loves fitness and Brazilian culture.”
11. Homemade Lunches
“A lot of the people on our team love cooking and we have a full kitchen at the office, so we've recently had people volunteer to cook lunch for the team (Blueboard reimburses for groceries). It's a fun way to get everyone together over a home-cooked meal, and help celebrate some of the really talented chefs in our group. My coworker Arianna made these amazing scallops with beurre blanc sauce two weeks ago (she's at another level), and this week another coworker made his 'famous' breakfast tacos for everyone.”
12. Pleasant Surprises
“It's not everyday or organized, but we have a lot of love for our team (especially since we're still growing at just ~15 employees), so a few weeks ago we surprised and desk-bombed our Concierge Lead (who was having an insanely packed plate) with really fun desk decorations and uplifting gifts, champagne and a signed card from everyone on the team thanking her for all her hard work. Here's a photo!”
“We are all running a mile a minute at work so we lose track of communication, and then when we do take time to talk, we focus on the negative. Yes, we need to talk about ways we can improve, but we also need to be appreciative more. And to do it in a specific way, not just a 'Thanks for everything' type of message, but compliment your coworkers and recognize them for doing something special.”
“A lot of companies make saying thank you a visible practice. Virgin calls them Rippas, some call them hugs, at Management 3.0, we call them Kudos. You can put up a bulletin board to publicly post your employee recognition or you can take the time to celebrate these little thank you notes once a week or once a month. And it doesn't have to be just for those in the office. You can show anyone a remote thanks on Twitter with Kudobox.co.”
You don't need to install nap pods or provide free yoga lessons (though you could), but it's important to let your team know your organization values their health, both on and off the job. That dedication to employee health is valuable both on an individual and group basis.
In a recent interview with us, Button's Stephen Milbank explained why employee health is so important, and how something as simple as your attendance policy can have a surprisingly large impact:
“We have a pretty open policy where you can take those days off and not put other people at risk. By doing stuff like that, you allow people to be more responsible. They are going to act on the side of caution, which is ultimately better for the organization.”
Wellness isn't just about physical health either. Make sure the team isn't saddled with assignments that keep them from occasionally unplugging from work. That recuperative time is crucial to their performance, their stress levels, and ultimately their retention. In the same interview, Milbank shared some more great advice on this topic as well:
“If you're creating an environment where someone is never able to go home and relax -- where they work all sorts of crazy hours -- the other people in their lives are going to be unhappy.”
Looking out for the health of your team isn't just valuable as an expression of employee appreciation, it has clear bottom line benefits.
Putting it all Together
This final tip is crucial -- piecing these and other strategies together into a sustainable practice that fits your company culture.
When I Work's Rob Wormley shared how he and the When I Work team expertly combine several of these techniques into one cohesive strategy:
“At When I Work, we celebrate and show appreciation to our employees in a number of ways. First, we give them the tools and resources they need to be successful in their roles. We’ve found that this ultimately has a positive impact on employee happiness and retention. Second, we give employees the opportunity to continue learning by sending them to conferences and buying books that they want to read. Third, we plan fun monthly and quarterly company and team outings in an effort to thank our employees for their hard work. Finally, we stock our kitchen with free food and drinks to keep employees energized and happy throughout the day.”
Did this year's Employee Appreciation Day catch you off guard? Use these tips to make every day Employee Appreciation Day, and you'll never have to worry about the first Friday in March sneaking up on you again.