You already understand the importance of having a strong company culture, but even with the desire to build one, it's not always obvious what steps to take.
Here are ten easy, actionable steps you can take today to improve your company culture, both in the short and long term.
1. Embrace transparency
Transparency isn't just positive for employees. The effects of a transparent company culture impact the entire organization and the people it serves.
In a post she wrote about building a transparent company culture, TINYPulse's Sabrina Son provided a great explanation of why transparency makes such a positive impact:
It's giving employees unfiltered insight into a company's operations and future. It's giving employees a voice. And most of all, it's trust.
Trust is truly the foundation of a great company culture.
Sabrina shared a few ways to improve the transparency in any organization, but one in particular stood out:
Implement modern communication and collaboration tools
Outdated communication tools can be a major barrier to transparency. It's imperative that your team has an easy and efficient way connect with one another and to share crucial information.
There are some excellent options available for any size company. Here are a couple great options to start with:
Chat and collaboration
For more examples of effective communication and collaboration loops, check out this article on the modern workplace. In addition to improving your communication and collaboration tools, another crucial step to take is simply defaulting to transparency.
This is primarily a mental, rather than a logistical shift. Instead of asking "is it absolutely necessary to share this?" ask, "is it absolutely necessary to conceal this?" It's that easy.
Share success. If you're going to share one thing, start with this. Openly share the successes of the organization, its teams, and its individuals with everyone. It's a major motivation boost for the team to hear the positive results of their hard work.
Share challenges. You hired the best and smartest people in the room for a reason. By sharing the challenges your company faces, you're opening up the possibility for your team to offer brilliant solutions that you may never have considered.
This doesn't mean you need to share every minutia of every logistical challenge, but when it comes to solving complicated challenges, several minds are often more powerful than one.
Click here to save this list as a PDF and send it to your coworkers!
2. Recognize and reward valuable contributions
Did you know that companies that emphasize having a recognition-rich culture also tend to have dramatically lower turnover rates?
In a seminal article he wrote for Forbes, Josh Bersin shared some astounding statistics from some recent research Bersin by Deloitte conducted, namely that the top 20% of companies with a recognition-rich culture have a 31% lower turnover rate.
How much would a 31% reduction in your turnover rate save your company? A lot more than you think. Try our Cost of Employee Turnover Calculator to find out in a matter of seconds:
If you'd like to see that kind of impact on your own turnover rate, you can. There are some great employee recognition resources available, and you can get started easily with this first step: identify specific behaviors and results aligned with your company's goals and values. Recognize and reward those behaviors as frequently as you can.
Now here's the key that most people miss: make it ridiculously easy for everyone on your team to do the same.
Employee recognition doesn't have to come exclusively from the top. It's often even more impactful when recognition comes from all around—from leaders, from peers, from everyone.
Peer-to-peer is the most effective method of infusing recognition into your culture.
Bonusly has definitely had a measurable impact on our Great Places to Work® survey results. On the 2017 survey, just a few months after we launched Bonusly, our score in the recognition category had the biggest improvement!
-Andrew Schrader, HR Manager at Chobani
Peer recognition dramatically reduces the managerial overhead required to make sure everyone's being recognized for the work they do. (If that doesn't convince your leadership team to invest in recognition, this webinar might.) It's also a great way to organically build stronger relationships between coworkers—which is the next step towards building an outstanding company culture.
See even more impactful recognition statistics in our The Employee Recognition Statistics You Need to Share With Your Leaders blog post.
3. Cultivate strong coworker relationships
Having a strong relationships at work drives employee engagement, but it doesn't happen automatically. Building strong coworker relationships takes time and effort.
MindTools shared some great tips for building better relationships: schedule time for it, develop your interpersonal skills, show your appreciation, and be positive.
Employees shouldn't scatter the moment their leader approaches the water cooler.
In fact, some research suggests you could benefit from doing the exact opposite, and create spaces that encourage, and even generate what Ben Waber, Jennifer Magnolfi, and Greg Lindsay refer to as "collisions," in their fascinating Harvard Business Review piece, "Workspaces That Move People."
As they explain in the article:
We’ve learned, for example, that face-to-face interactions are by far the most important activity in an office...our data suggest that creating collisions—chance encounters and unplanned interactions between knowledge workers, both inside and outside the organization—improves performance.
Think about both the physical and cultural environment in your own organization. Is it conducive to building strong relationships? If it isn't, make the shift. It's easy to engineer spaces and situations that promote coworker interaction.
4. Embrace and inspire employee autonomy
No one likes to be micromanaged at work. It's ineffective, inefficient, and does little to inspire trust in your company culture.
Trust your employees to manage their responsibilities effectively, and let go of the idea that work has to happen a certain way at a certain time.
Intuit's "5 Ways to Give Workers More Autonomy (and Why It's Important)" mentions a few ways that you can inspire employee autonomy, like allowing employees to exercise choice, letting go of the 40-hour work week concept, establishing autonomous work teams, creating decision-making opportunities, and reining in overzealous bosses and coworkers who tend to hover or bully others.
Embracing your team's autonomy allows them to make the sometimes difficult, but incredibly rewarding leap from being held accountable to their responsibilities to embracing accountability as they take on, and own, initiatives.
Save this list as a PDF so you can reference it later!
5. Practice flexibility
Many companies have begun to understand the value of providing their employees with added flexibility. It can improve morale and reduce turnover.
In a recent CareerBuilder survey, of nearly four thousand workers, flexibility proved to be one of the biggest drivers of employee retention:
Workplace flexibility could mean many things, from a parent stepping out for a few hours to watch a school play, to work-from-home opportunities, or an employee taking a much-needed sabbatical.
If you're unsure how to begin implementing a policy of flexibility in your workplace, here are a few articles to start:
- Three Steps to Creating a Flexible Corporate Culture
- What Everyone Needs to Know About Startup Cultures
- The Dos and Don'ts of a Flexible Work Schedule
6. Communicate purpose and passion
Do your employees see work as a way to make an impact? Are they passionate about the work that they do?
Imperative's "State of HR: Why You Should Fill Your Payroll with Purpose-Driven People" explains how purpose-driven employees find the act of work inherently meaningful and rich in purpose.
It's possible to find purpose in any type of work.
We met with Arthur Woods recently, who shared an excellent explanation:
We find that purpose is derived from your relationships, your sense of impact, and your sense of personal growth,” he said. “If you think about it, those three things are possible in any job. Anyone can build deep, nourishing relationships; anyone can feel like their work matters, and anyone can push themselves to develop in any setting.
There are no "purpose professions." You may need to find out what's important to your employees, and that goes back to forging relationships.
The better you understand their goals and aspirations, the better you can help your team to see the purpose in their work.
7. Promote a team atmosphere
If you aren't already, it's time to think of your employees and your coworkers not as simply a group of other people you work with, but as integral members of your team.
In his post "The 4 Elements that Make a Great Culture" on the KISSmetrics blog, Zach Bulygo makes a great point about using the word "team" rather than employees:
The difference between being a team and just a bunch of individuals is that the individuals see themselves as separate from each other. Helping others is forced because you normally operate on your own projects, or your own part in a larger project.
Teams work together on all work related projects and help where necessary. It doesn't matter who gets credit for what because you accomplish everything together. You're knit together, not separated.
This shift in mentality from people (or siloed groups of people) working toward individual goals to a unified team, all pulling in one direction can make an enormous difference in the results of your work.
8. Give and solicit regular feedback
OfficeVibe's Employee Feedback: The Complete Guide is a great resource on getting the most out of this precious commodity.
In short, employees don't get enough feedback, and when they do it's often vague or perceived as inauthentic. You may be thinking, "We do annual performance reviews. Feedback: covered."
I've got news for you. Once-a-year feedback doesn't come close to providing an employee with the tools they need to improve and grow.
At the recent HR Innovators summit, timely feedback and its impact on performance management was a recurring theme across companies of all sizes.
Giving helpful, timely feedback is a benefit to everyone. You can reward good behaviors and results as they occur, encouraging more of the same.
If an employee is consistently having trouble meeting management's expectations, that crucial feedback shouldn't come as a surprise at the end of the year. They need feedback and most importantly support when it's easy to make a correction.
The best managers and leaders are listeners and facilitators.
It's vital to give employees the tools they need to understand when and why they're doing well, and how to fix it when they're not.
9. Stay true to your core values
Real core values are much more than a list of bullet points on a company's About Us page. Core values are a company's guiding light. They're the inseparable principals at the heart of an organization.
As such, they're not fleeting thoughts brainstormed during a heavily caffeinated group meeting with your web designer. They're not something you pick because they sound good.
Lolly Daskal wrote a great article for Huffington Post about this. In it, she described the concept perfectly:
Your values determine what is important and meaningful to you. They align with your purpose, and speak loudly and passionately to others—and to yourself—about who you are and what you're called to do in this world.
If your culture is going to stick, you need to develop genuine core values and stay true to them.
10. Give culture building the effort it deserves
Few things will have a greater impact on your organization than its culture.
Building a company culture takes time and energy. It doesn't just happen. Your culture should align with your mission and values—and it should resonate with everyone in the organization.
Failing to allocate the necessary time and effort into building a company culture you can be proud of will leave you with a company culture you simply accept, or worse, dislike.
There's no finish line. A truly amazing company culture is a constant work in progress, because as a company evolves, so do its constituents.
Devote time to nurturing your company culture. Exemplify it in every way you can so that your team will be able to recognize and emulate it.
To get started, save this list as a PDF and send it to your coworkers!
Which of these steps are you going to take first?
A truly amazing company culture will always be a work in progress, evolving in tandem with your organization and your people, which is why it’s up to you to decide where to steer that evolution and which of these steps to take first!
If you want something that’s influential and easy to measure, consider step 2, Recognize and reward valuable contributions, since employee recognition can help you embrace transparency (step 1), build stronger coworker relationships (step 3), communicate purpose and passion (step 6), promote a team atmosphere (step 7), and help everyone stay true to your core values (step 9).
To see how easy it is to build a recognition-rich company culture, check out our Guide to Modern Employee Recognition, which details different types of recognition and rewards and features 12 unique examples of recognition in action at companies like Chobani, SnackNation, Typeform, Dribbble: